{"id":253,"date":"2024-06-26T23:14:52","date_gmt":"2024-06-26T20:14:52","guid":{"rendered":"https:\/\/shazamcasinonodepositbonuscodes.icu\/2024\/06\/26\/bluebet-appoints-new-chief-marketing-officer\/"},"modified":"2024-06-26T23:14:52","modified_gmt":"2024-06-26T20:14:52","slug":"bluebet-appoints-new-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/shazamcasinonodepositbonuscodes.icu\/2024\/06\/26\/bluebet-appoints-new-chief-marketing-officer\/","title":{"rendered":"BlueBet Appoints New Chief Marketing Officer"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/irvkOuT5CR8\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>BlueBet has hired Thomas as their new Chief Marketing Officer in Australia, bolstering their Australian team. Thomas previously held the position of Chief Marketing and Digital Officer at Nova Entertainment.<\/p>\n<p>In his new position, Thomas will be in charge of BlueBet&#8217;s marketing strategy and operations in Australia.<\/p>\n<p>Before joining BlueBet, Thomas spent three years providing consulting services to Australian companies through Wiseguy Communications and co-founded Fans.Inc in October 2021.<\/p>\n<p>Before that, he spent over nine years at Nova as Chief Marketing and Digital Officer, where he also held the role of Head of Media and Advertising at Coles Group.<\/p>\n<p>Furthermore, he served as Marketing Director at PepsiCo for nearly six years, Vodka Marketing Manager at Diageo, and Brand Manager at Anchor Toby.<\/p>\n<p>&#8220;BlueBet is experiencing a rapid growth period, and I am excited to assist in accelerating its growth plans, shaking up the market, and continuing to gain market share,&#8221; stated Thomas.<\/p>\n<p>&#8220;BlueBet possesses a genuine challenger brand mindset, filled with intelligent and enthusiastic employees, which is precisely the type of company I enjoy being a part of.&#8221; <\/p>\n<p>Being a competitor brand, we must work more quickly and cleverly, crafting significant, impactful concepts that stand out in a busy marketplace.<\/p>\n<p>BlueBet&#8217;s Chief Executive Officer, Bill Richmond, stated: \u201cTony has developed and carried out some of the most recognizable marketing campaigns over the past two decades, and significantly, he has built a team and culture that aligns with BlueBet&#8217;s values and disruptive mindset.<\/p>\n<p>\u201cTony brings strong strategic thinking to the company and has some exciting ideas on how we can take our brand and offer to the next level.<\/p>\n<p>\u201cAustralians have a wide range of choices when it comes to wagering, so creating an Australian brand that Australians adore is very important. The BlueBet team has done a fantastic job, with a wealth of industry expertise, and I&#8217;m thrilled to join such a high-performing, enthusiastic team.\u201d<\/p>\n<p>\u201cTony understands that BlueBet is a competitor brand with a unique value proposition and appeal to Australian bettors, and we believe his expertise and vision will have a real impact on our business.\u201d<\/p>\n<p>The appointment comes after BluBet&#8217;s strategic investment of A$500,000 in free-to-play sports gamification platform provider Low6 last month.<\/p>\n<p>BlueBet stated that the investment will allow it to expand its own product offering into free-to-play gaming, as well as help with onboarding and engagement with its customer base. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BlueBet has hired Thomas as their new Chief Marketing Officer in Australia, bolstering their Australian&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BlueBet Bolsters Aussie Team with New CMO<\/title>\n<meta name=\"description\" content=\"BlueBet welcomes Thomas as their new Chief Marketing Officer, bringing extensive experience in Australian marketing and digital strategy.\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shazamcasinonodepositbonuscodes.icu\/2024\/06\/26\/bluebet-appoints-new-chief-marketing-officer\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"BlueBet Appoints New Chief Marketing Officer\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"BlueBet welcomes Thomas as their new Chief Marketing Officer, bringing extensive experience in Australian marketing and digital strategy.\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shazamcasinonodepositbonuscodes.icu\/2024\/06\/26\/bluebet-appoints-new-chief-marketing-officer\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Your Trusted Partner for Secure &amp; 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