Better Collective Acquires Four Leading Swedish Sports Websites

A prominent force in the online sports media landscape, Better Collective, has recently made a significant move in the Swedish market. They have purchased four of the nation’s leading sports websites – SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and Innebandymagazinet.se – from the Everysport Group. These platforms boast immense popularity, attracting an impressive 9 million Swedish sports devotees monthly.

The transaction, valued at approximately $4 million, demonstrates Better Collective’s unwavering commitment to becoming the dominant player in sports media, not only within Sweden but also on a global scale. They view these websites, with their loyal audience, as an ideal complement to their strategic objectives.

This acquisition extends beyond mere numerical growth. Better Collective intends to leverage these platforms to bolster their already formidable presence in affiliate marketing and make substantial inroads into the broader realm of digital advertising. Their ambition is to become the indispensable partner for any brand seeking to engage with the fervent community of sports enthusiasts.

The CEO of Everysport Group, Hannes Andersson, conveyed his satisfaction in witnessing these digital properties develop into leading Swedish sports news destinations. He views this transaction as a testament to Everysport’s aptitude for technological advancement and robust implementation, representing a logical step for both the individual entities and the entire organization. He extended his best wishes to the incoming proprietors and their respective staff.

On a separate note, Better Collective recently designated René Schrøder as their Head of Content, indicating their goal to broaden their sports reporting throughout Europe.