Betsafe and Saracens Announce Groundbreaking Sponsorship Deal

Betsafe Teams Up with Saracens: A Rugby Dream Partnership

Betsafe, a top online wagering platform, has partnered with Saracens, the powerhouse of English and European rugby, in a pioneering three-year sponsorship agreement. This significant deal establishes Betsafe as the official betting associate of the celebrated rugby club.

Commencing with the 2017/18 season, the Betsafe emblem will be prominently featured on both the home and away shirts worn by Saracens as they compete for European dominance. The Betsafe brand will also have a commanding presence at Allianz Park, Saracens’ 10,000-seat home stadium and a stronghold of English rugby. This collaboration signifies the first venture into rugby sponsorship for the Betsson Group and its subsidiaries.

Supporters will get their initial look at the Betsafe brand in action during the highly anticipated London Double Header in September, a thrilling kickoff to the rugby season.

This alliance enhances Betsafe’s impressive portfolio of sporting collaborations, which already encompasses Manchester City Football Club, boxing icon Tony Bellew, Cage Warriors, and the inaugural Star Sixes football competition.

Nicola Fitton, Managing Director of Betsafe, conveyed her excitement about the partnership, remarking: “We are delighted to unveil this exhilarating new partnership with Saracens. They are a club that epitomizes professionalism, a victorious mindset, and a dedication to achievement – principles that deeply resonate with Betsafe. We are convinced that passion conquers all challenges, and there is an abundance of passion from Saracens supporters and players alike. We are eager to become a part of the Saracens family and anticipate supporting the club’s ongoing triumphs.”

The Chief Executive of Saracens, Heath Harvey, expressed his enthusiasm for the sponsorship deal with Betsafe, emphasizing their history of prosperous collaborations with leading British sports organizations. He believes this partnership will be enduring and productive.

Harvey also noted the common principles shared by Saracens and Betsafe, commending the company’s drive, creativity, and fervor.