Betfair Inks Sponsorship Deal with Cruzeiro to Fuel Brazilian Soccer Resurgence

Betfair Secures Partnership with Brazilian Soccer Powerhouse Cruzeiro

Gaming leader Betfair has joined forces with Cruzeiro Football Club in a groundbreaking sponsorship agreement designed to propel the Brazilian giant back to the summit of Brazilian soccer.

This two-year collaboration will showcase Betfair prominently on the men’s team shirts, as well as appearing on the women’s team kits and throughout the club’s online presence.

Cruzeiro’s Chief Executive Officer, Gabriel Lima, remarked: “This significant alliance reflects the stature of Cruzeiro, a club with vast heritage and promise. We are embarking on a fresh chapter.”

“We are reconstructing and regaining the confidence of our devoted supporters through committed, expert efforts. This collaboration is vital for us.”

“Uniting with an industry frontrunner like Betfair is a substantial move as Cruzeiro strives to reclaim its rightful position at the peak of Brazilian soccer.”

Beyond branding, Betfair will introduce an array of initiatives for Cruzeiro enthusiasts, encompassing raffles, premium incentives, unique offers, and fan engagement events.

Betfair will also highlight the Cruzeiro brand across its own digital platforms, website, and interview settings.

Kimberley Daly, Managing Director of Betfair International, stated: “We are delighted about this partnership and the chance to back Cruzeiro during this momentous period in their centennial year as they set out on an exhilarating new journey.”

This collaboration with Betfair is a significant indication of their dedication to our organization, encompassing both our male and female squads. However, what truly enthuses us is their strong desire to engage with our supporters, the very essence of Cruzeiro. With Betfair’s involvement, game days will be exhilarating. Envision extraordinary experiences made possible solely through Betfair’s commitment to our fanbase.”