Player Budget A Game Changer in Casino Customer Evaluation
Acres has introduced a revolutionary customer evaluation method dubbed “Player Budget” intended to provide casino businesses with a transparent view of their clientele’s expenditure tendencies. This novel instrument is structured to assist casinos in refining their promotional tactics and, importantly, proactively addressing potential gambling-related difficulties.
Player Budget’s distinctiveness lies in its capacity to create a holistic profile of each gambler’s financial capacity and disbursement behaviors. Equipped with this data, casinos can precisely target their assets toward the players most inclined to produce income, maximizing the effectiveness of their marketing investments.
However, it’s not solely about amplifying earnings. Player Budget also functions as a watchful guardian, capable of identifying warning signs such as abrupt increases in a player’s spending threshold or gambling duration. This instantaneous understanding enables casinos to step in and extend assistance to those who might be venturing toward a perilous course.
A spokesperson for the company, Noah Acres, was straightforward, declaring, “Casinos across the U.S. invest upwards of \$25 billion each year to entice slot machine enthusiasts, yet until this point, they’ve been depending on antiquated and honestly inadequate evaluation methods to gauge player worth. Our Player Budget evaluation method revolutionizes the situation. It accurately determines how much each player is prepared to expend and subsequently furnishes operators with a strategic plan to optimize the value of every single player connection.”
A gaming revenue management platform leverages proprietary hardware to provide casinos with live operational statistics for each slot machine in their establishment. This empowers them to customize wagering thresholds for individual players based on their demonstrated risk tolerance, offering casinos valuable marketing insights.
Separately, the company is contesting a patent violation claim brought by International Game Technology (IGT) in late 2023. Furthermore, they appointed David Bain as their new Chief Financial Officer in fall 2023 to optimize financial outcomes for their clients, collaborators, and investors.